Here is a interesting video with Chad Wehrmaker discussing the Network Quality Team at EPN. Personally, I’ve been weary of my EPN account, and work extremely hard to send ‘quality’ traffic to EPN. Work on improving sites and my EPC. He provided some great insight on the ‘quality’, and mentions it’s not about EPC only. I thought this information was quite interesting. He mentions some additional factors – Transparency and Brand Association are also factors for quality. The way I transparency could be related to registered domains at EPN, tracking pixel and clear understanding of the flow of traffic to and from the site. If you have other suggestions of what transparency means, please comment below.
Now Brand Association is interesting. Clearly using registered trademarks or brand names in the title is a violation of the TOS so this should be a no-brainer, unless brand association is related to something else. Is this related to certain products on the site? Not sure what this fully means.
Chad mentions that there is also an appeal process if your account is terminated or suspended and to write to email@example.com. Threatening or harsh emails will not be responded to. Reading a blogs that have successfully appealed their account termination all mentioned that they would calmly AND continually write to the quality team. Persistence and patience seems to be the way.