Money-Code » PPC

If I had to start again today….

admin — Fri, 25 Sep 2009 15:37:53 +0000

I read “If You Had To Start Over With $0 Budget” at Deneil Merritt‘s blog (great blog by the way), and it got me thinking about how I would start again. I don’t think I would start with a $0 budget, and if you’re interested in affiliate or internet marketing, you should try with a hearty effort, or don’t try at all and save yourself the misery of making $0 on your $0 budget. I think I do have some different opinions now for starting in internet or affiliate marketing.

Start with what you know..?

Seems like the common suggestion is to pick a niche that you’re familiar with. It definitely makes sense, and that is definitely the direction I started a few years ago. If I was to start over now, I would through that logic out the window. I think you should start with what can earn can earn decent commissions. It’s easy to be comforted with areas of interest and feel there is a level of knowledge or expertise related there, but reality says.. it doesn’t matter. It can be helpful, it can make things easier, but not worth the lost commissions.

I would start with products, services and/or niches that earn and learn about them. Spend a few hours understanding categories, trends and values and grow from there. The energy and time devoted here will reward you more in the end.

One site or many sites?

I see this question often, and there really isn’t a ‘right’ answer here. Is it better to have a few or one great site vs. many mediocre sites? Initially, I started with one ‘community’ site, then started branching out from there, tweaking, waiting, tweaking, waiting, etc. If I was to do it again, I would start with my current regiment of a minimum of 2 sites per month. Either creating new ‘test’ sites in new niches, or using the 10 degree separation with sites that are earning. All other down time is spent in blog posts, or tweaking and improving existing sites. I really believe creating new sites is the key to success to finding what you’re good at, what sites produce earnings and enhancing new traffic strategies.

What types of sites?

I’ve always broken down my earning sites into three basic categories. Community Sites, Store Fronts and Blogs. Each are good for different things, but it’s somewhat important to generate all three types, especially when starting out.

Community Sites are sites that are based on a common interest to a group of individuals. Once the site starts and grows, it will basically grow from the content provided by the community itself. Forums is a good example of a community site. These sites are great, once they go, it’s basically set-it-and-forget-it since the content is always evolving and growing without your involvement. You’ll still need to admin the site, etc. These sites are great for AdSense, product placement, etc. But the hard thing is developing a site and getting users and achieving that momentum needed for it to grow itself. Lots of time, lots of effort with very little return in the beginning.

Store Fronts are basically product stores utilizing product feeds. EPN sites and CJ sites using categorization is a example of store fronts. To me, these are by far the most successful. You’ll be targeting buyers vs. readers and conversion is much much higher. I like to promote these sites with PPC to even target better traffic than organic search traffic.

Blogs are blogs. You can blog about products, news, etc. I’ve always been ‘down’ on blogs, thinking the work is to high vs. the return and they’re hard to maintain over the long haul. I’ve changed my opinion on this.

So, if I was to start today, I would focus on getting a network of store fronts initially, maybe start a community site, but a site that I have good confidence that I can gain interested users. I would then work on a few product oriented blogs or review blogs and associate all these types of sites with Twitter. Once I saw some earnings, I would begin light PPC campaigns on the store fronts. Then work on building more sites and diversifying across affiliate networks.

Use Twitter?

Wow, Twitter. This is one of the biggest things that have changed my position in affiliate marketing over the last 6 months. I would DEFINITELY get Twitter accounts for my sites if I was to start today, and I would definitely buy Bird Feeder to grow those Twitter accounts. I cannot believe how useful Twitter is for getting consistent traffic to my product blogs or store fronts. Using Twitter Tools in my WordPress blogs to auto-Tweet posts is a must, and using the TweetMeme plugin for others to re-tweet posts is another fantastic way to get traffic back to your site.

Initially when creating new sites, I would do the normal, submission to search engines, do a few backlinks, post to a few directories, then wait. If I think it’s a hot site, I’ll fire up a PPC campaign, but overall the initial launch is slow going. Now with Twitter, I can get immediate traffic to the site, and traffic that seems to convert. Not super great like PPC traffic, but WAY better than low organic traffic or Stumble traffic.

Use Tools?

This is something I was a little behind on. For some reason, I could never justify the expense for buying tools. I’m also a web developer by day, so I always felt I could write some of these things. Now, I’m starting to value my time more. The time it would take me to write a plugin costs more than purchasing the plugin itself. The time I would be spending writing a plugin or platform, I could have spent on writing new sites, reviews, researched new niches, etc.

I’m a total believer of software tools now. The amount of time these tools save and the amount of work these tools accomplish throughout the day is incredible. If I was to start over again, and after getting some earnings coming in first (I like to roll my earnings back into the pot for tools, domains, etc initially). I would buy the following tools for sure:

ReviewAZON product review plugin for Amazon products
WPReviewSite Review plugin for ranking across your blog
BirdFeeder awesome tool for getting targeted Twitter followers
SEO Elite excellent suite of tools for determining where you rank, find backlinks, research competition, etc.
Blog Comment Demon excellent tool for finding WordPress blogs related to keyword search. Great way to find quality sites for potential comment backlinks

In conclusion, I think the most important thing is consistency when it comes to production. Make sites, keep making sites, keep improving sites, keep moving forward. The earnings will trickle and drizzle in, but it’s important to create the foundation of sites where you can always research with analytics and determine what sites work for you. The other item to pay attention to is diversification, remember to diversify across different niches, affiliate networks and sites. Things change ALL the time so you want to make sure your eggs are not all in one basket. Lastly, remember to be flexible and learn to adapt to situation. Don’t let your network crumble because of a ‘change’ to policy or TOS, learn to take the punches and adapt with the new trend, and be ‘okay’ with letting something go if you need to.

Well, I hope this was useful to someone. I really wish I could have a time machine, I would definitely do some things differently, but at the same time, the path I took gave me the experience I needed for where I’m at today.

Thinking out loud about EPN Quality Click Pricing (QCP)

admin — Sat, 12 Sep 2009 03:05:04 +0000

So, I’ve been paying close attention to analytics and most importantly, my QCP preview in EPN reporting. Just like what it was stating for the end of August, my earnings will be looking really good under this model and I was trying to figure out why.

I really think the major benefit in my case is that I use limited PPC via YSM to promote my good earning niche sites. I never been too heavy in SEO, and relied on PPC to drive traffic to these sites. Finding the right balance of advertising cost with profits earned is tricky, but I think that is why my EPC is good on these sites. I’m driving ‘buyers’ to come to the site, and eventually ‘buy’ on eBay vs. driving a bunch of readers. I wrote a post about this in January 2008 “Readers vs. Buyers“.

Now, with this improvement with EPC, I think I’ll do some tests in October or November by ramping up my PPC campaigns to drive more quality traffic to eBay.

While I’m still waiting for the dust to settle, I’ve been working hard (hence the lack of recent posts) on creating Amazon store fronts, CJ based store fronts, hub support blogs to my various sites. I’ve been working on creating a new Amazon store front plugin, but I’ve been absolutely LOVING ReviewAzon. I can’t say enough how great this plugin is. If you’re interested in working on your Amazon affiliate efforts, please pick this plugin up. Only $79, you can’t afford to NOT try it.

Incoming search terms:

identify which ePN clicks come from search results

PPC to Offers and Leads

admin — Sat, 11 Jul 2009 17:30:33 +0000

I’ve been doing PPC to EPN and CJ based store fronts for some time, and I would say I’ve been fairly successful over the years. Nothing to brag about, and something I would like to improve further. Recently, I’ve been wanting to start up a few campaigns and promote offers and leads. I personally think this is where the big dough is, and I want to get more and more diversified. I’ve had a few attempts with Neverblue Ads and CJ offers, with limited success, basically breaking even. I recently joined up with Hydra Network and I’m already impressed with their selection offers and quality of customer service.

I found a offer that looked good. It pays $5 per sign up (first page). There were a few things I wanted to see in the offer.I personally want it to be a ethical product or service. Something I feel that I can stand behind. I look at their lander and form submit. If it looks professional, I feel like I can promote it better. After selecting the offer, I wanted to create a landing page for it. I already have a ‘generic’ .info domain that I thought I would use. I like to use subdomains for managing offers to domains so I made one that works. I would check with TOS on the offer, some business (ie: eBay) will only allow names after the 3rd slash, so a subdomain with ebay in it would violate that.

I was going to outsource the landing page, but I wanted to get my feet wet first before throwing more cash at this offer. If this works, I might outsource additional landing pages. The reason I want to outsource is strictly to save time. I created a landing page that somewhat matches their theme on the form page. I don’t want to throw visitors off when they go from my lander to the form submit or destination site.

I looked into keyword tracking, mainly tracking 202, but decided to roll my own for now. I think I’ll look into that in the future, but for now, I just wanted to get something up. I wrote a simple function that would parse inbound keywords from Bing, AdWords or YSM and add it to the sid from Hydra on the redirect.

All that was left was crafting the ads. I decided to promote this in YSM initially since I’m most familiar with YSM Yahoo Search Marketing and already have other campaigns rolling there. The ad text used were basically provided by the offer company for emails. I figured they’ve been working on their ad text, so I would start with those. I made five ads. Keywords were then selected to match my offer and submitted. I initially bid the keywords at .40, but later up’d that amount to .60.

To date, I only have one conversion, but oddly, hardly any clicks for the keywords. I believe it is due to the high competition related to the offer. I’m currently working on more keywords and long-tail keywords to help my ad position. PPC with offers is definitely different than with the storefronts. The next step will be to jack the keywords higher to see if clicks increase. I will also try to promote on Bing.

No matter what this is a great learning experience, and I’ll need to keep pushing forward. I’ll be sure to post any updates on my PPC to offer efforts. If you have any tips or suggestions, please feel free to comment!

Accepted to Hydra Network

admin — Tue, 30 Jun 2009 20:07:54 +0000

I’m super pleased to have been accepted to Hydra Network. Several affiliate marketers have recommended that I go with Hydra for better paying and converting offers. They have a pretty thorough acceptance process. I first had to apply via their web application form. After filling out the form, I was told that I would receive a call from them with further questions and to verify the phone number they had on file. A week went by and never received the call, so I called them (people you should always be aggressive when trying to join a program).

I spoke with a Hydra associate and she asked various affiliate marketing questions. For example, how will I be promoting offers. If I had any affiliate marketing experience and how long. If I did PPC, how much did I spend, how long have I been doing it. What other networks am I member of, etc. Immediately, I felt the impression that they were just seeing if a) I had experience and b) if I was serious. I answered truthfully and honestly, letting them know what I’m very serious, but I am short of my goals and hoping that their offers might help me achieve my goals, etc.

Shortly after the phone call, I received a welcome letter stating that I was accepted to the Hydra Network! The next day I received another phone call from newly assigned affiliate manager. She seemed very nice and helpful on the phone. You need to mail, email or fax your W-9 form in to view any offers, but she already had some recommendations for me. I told what areas I was interested in and was able to hook me up with compatible offers right away.

I’m impressed with the hands on interaction with Hydra. Nothing like talking with a AM right away with suggestions. This week I’ll be promoting a few offers using YSM/PPC… so we’ll see if I can start getting in on the PPC to offer action. I’ve learned a lot since my past attempts, so let’s hope they’ll translate into earnings.

If you’d like to give Hydra Network a try, click here.

Looking for opportunities

admin — Tue, 30 Jun 2009 18:00:51 +0000

When I talk about opportunities, I’m talking about new areas to generate income in the affiliate marketing space. When I travel, talk with people or do something simple as watch TV, I’m always on the look out for new opportunities to diversify my affiliate marketing portfolio of sites or PPC campaigns.

Here are some of the areas I focus on.

TV Commercials
You’ll generally see your basic commercials about weight loss, dating, fitness, etc. There are reasons those commercials play when they do. They’re targeted to a demographic of that particular program. This could help in how you target your PPC campaigns, and to find ‘hot’ offers.

Antique Displays
I was recently on vacation and was walking past various antique stores. In their window displays I would see ‘themes’ of ‘hot’ collectible antiques. I took mental notes of these potential hot niches for EPN store fronts.

Talking to people about their hobbies
I have many friends that are into many different hobbies. Hobbies that I never heard of, which could be great opportunities for affiliate marketing (both used and new items). Your friends could possibly help in content creation or at least you can ‘interview’ them for a general description of that particular hobby. You can also find out what is widely needed for that particular hobby, etc.

Google
I spend a lot of time on Google, as I imagine a lot of you do as well. Pay attention to your searches, but mostly pay attention to the ‘Sponsored Ads’. Take note of high or low competitive areas. Take note on how they write the ad.

Twitter
I’ve recently become a avid Twitter enthusiast, and I’m really impressed with the information that pops up there. Pay attention to trends, discussions that could be beneficial to follow. Learn from others on Twitter to see how they promote their goods or services while you’re exploring new niches or opportunities.

There are lots of ways to find new opportunities, but the first step is to open your eyes and ears, and identifying these potential hot spots. After you’ve identified some potential opportunities, convert those to test sites or campaigns. Identify, digest, produce then repeat.

Optimizing your keywords for better CTR (YSM)

admin — Fri, 26 Jun 2009 18:35:28 +0000

Today, I wanted to talk about optimizing your keywords for better CTR. This is specifically for YSM, but could be applied to Bing or AdWords. Lately, I’ve been seeing better results in having fewer, more targeted keywords then a ton of random, possibly related keywords.

The reason being that I wanted people interested in the specific item I’m trying to promote. I don’t want to attract ‘readers’ or random surfers. For example if I wanted to sell dog supplies (food, containers, toys, etc), but I was bidding on ‘dog’ as a keyword I would most likely get plenty of impressions but low clicks. My ad would show up if someone was searching for ‘dog trainers’ or ‘dog bites’, etc. What this does is give a lower CTR percentage on my overall campaign. Low CTR % will then raise my keyword costs since my ads are not targeted and performing well.

What I like to do is to start with 50 or so keywords that are fairly specific to what I’m offering. I then let the campaign run for a few days. I then look for keywords that have high impressions but low clicks (poor CTR) and I pause the keywords. Your overall campaign or ad CTR % should go up. Personally, I like to hit around 2% CTR. I’m not sure if this is good or bad, but in my experience, that seems good. I’m usually rewarded with higher quality score and lower cost keywords.

I’ve seen it mentioned with AdWords to create a ad for every keyword (using AdWords Editor and other tools to automate the process). And pausing ads with low CTR %. This will keep your keywords bids down overall, since each ad will have a high CTR. I’ve yet to try this, but I’m planning on firing up my AdWords campaigns again for additional testing.

Incoming search terms:

how to pause keywords in ysm

Simple EPN Keyword Tracker for PPC/Organic Searches

admin — Thu, 25 Jun 2009 18:12:55 +0000

I’ve discussed in the past on how to capture keywords for EPN store front sites. Basically, if you’re driving traffic with PPC to your store fronts, or even if you’re promoting them with SEO, you’ll want to know what keywords are actually converting them.

To do this, you need to capture the keyword in your site and then pass it as a customid field to eBay. From there you’ll see the keyword in your transaction reports. I’ve worked on my function(s) for this, I still want to tweak them further, but I’ll provide them here so you can play with them in your own application. I want to first explain the general idea of how it retains ‘state’ throughout my site though. If you’re the visitor and clicked on one of my PPC ads (either Yahoo, MSN or Adwords), the referring URL passes some useful information to my site. My function looks for particular information and then determines if it can grab a keyword that was passed from the ad. Each program passes information differently. Once a keyword has been determined, my application then appends that variable (kw) to all links within the site. That way the user can visit multiple areas of my site before going to eBay, and my keyword will follow him.

I’ve considered sticking this in a session or cookie object, but for ease, I left it as a GET or POST variable depending on the situation. I know this part has confused others in the past.

I’ll try to break down the functions below and describe them as best as possible. Please feel free to comment or email me if something doesn’t make sense. This is all written in PHP (compatible with versions 4 or 5).

The first function is the primary getKeyword() function. This function has nested functions since I want to take advantage of code reuse:

function getKeyword(){
global $attributes, $rootpath;
$kw    = ”;
if(isset($attributes[‘kw’]) && strlen(trim($attributes[‘kw’])) > 0){
$kw    = sanitize($attributes[‘kw’]);
}
// check yahoo
if(isset($attributes[‘OVKEY’]) && strlen(trim($attributes[‘OVKEY’])) > 0){
$kw    = ‘ysm’.sanitize($attributes[‘OVKEY’]);
}
// check handling for msn
if(isset($attributes[‘a’]) && $attributes[‘a’] == ‘m’){
if(isset($_SERVER[‘HTTP_REFERER’])){
$kw    = breakQstring($_SERVER[‘HTTP_REFERER’], ‘q’, ‘msn’);
if(!strlen(trim($kw))){
$kw    = ‘msnUnknown’;
}
}else{
$kw    = ‘msnUnknown’;
}
}
// check handling for google
if(isset($attributes[‘a’]) && $attributes[‘a’] == ‘g’){
if(isset($_SERVER[‘HTTP_REFERER’])){
$kw    = breakQstring($_SERVER[‘HTTP_REFERER’], ‘q’, ‘goo’);
if(!strlen(trim($kw))){
$kw    = ‘gooUnknown’;
}
}else{
$kw    = ‘gooUnknown’;
}
}
if(!strlen(trim($kw))){
// now ad passed, check for organic
$kw    = getKeywordOrganic();
}
$kw    = eregi_replace("([^a-z0-9]+)",”,$kw);
return urlencode($kw);
}

When I create ads at various PPC networks, I add the following to the URL www.domain.com/a=y. This would pass a=y which would tell my app that the ad is Yahoo. Once it’s know where it came from it needs to break the querystring and get down to the variable that contains the keyword. That is what the breakQstring() function is about. It requires the referrer, the variable that contains the keyword, and the label for add source. If no keyword is found (because no ‘a’ variable is passed from a ad), it will then check if this is a organic search result with getKeywordOrganic().

function getKeywordOrganic(){
global $rootpath;
$retVal   = ”;
if(isset($_SERVER[‘HTTP_REFERER’])){
if(eregi(‘google.com’,$_SERVER[‘HTTP_REFERER’])){
$retVal   = breakQstring($_SERVER[‘HTTP_REFERER’], ‘q’, ‘orgGoo’);
// end google check
}else if(eregi(‘search.yahoo.com’,$_SERVER[‘HTTP_REFERER’])){
$retVal   = breakQstring($_SERVER[‘HTTP_REFERER’], ‘p’, ‘orgYah’);
// end yahoo check
}else if(eregi(‘bing.com’,$_SERVER[‘HTTP_REFERER’])){
$retVal   = breakQstring($_SERVER[‘HTTP_REFERER’], ‘q’, ‘orgBing’);
}
}
return $retVal;
}

getKeywordOrganic looks at the referrer again and looks for the appropriate variable where the keyword is normally found. This function will handle Google, Yahoo and Bing.

function breakQstring($inRef, $inVarCatch, $inType){
global $rootpath;
$kw    = ”;
$xstring = explode(‘?’,$inRef);
if(sizeof($xstring) > 0){
if(isset($xstring[1])){
$varstring = explode(‘&’,$xstring[1]);
if(sizeof($varstring) > 0){
for($x = 0; $x < sizeof($varstring); $x++){ if(isset($varstring[$x][0]) && $varstring[$x][0] == $inVarCatch){ $valstring = explode(‘=’,$varstring[$x]);    if(isset($valstring[1]) && strlen(trim($valstring[1])) > 0){
$kw    = $inType.sanitize($valstring[1]);
break;
}
}
}
}
}
}
// clean up
if(isset($xstring)){ unset($xstring);}
if(isset($varstring)){ unset($varstring);}
if(isset($valstring)){ unset($valstring);}
return $kw;
}

breakQstring() is designed to disassemble the querystring and filter it down to simple variable value pairs and stop when if finds what it’s looking for. If there is a value, it will return the keyword to the parent getKeyword(). I simply call this function and set a local $kw variable. I want to note that I’m using $attributes, you’ll probably need to use $_REQUEST or $_GET or $_POST depending on your situation.

After you have a local $kw variable, you would then pass that to your rover link and add it to the customid field of that link. You should start seeing keywords, search network and organic information in your transaction reports at EPN.

Incoming search terms:

customid=http_referer

NeverBlue Ads

admin — Sat, 12 Jul 2008 17:18:04 +0000

In preparation for starting various PPC campaigns relating to offers and products, I thought I would first start by joining various networks. I’m already a member of a few ‘product’ type networks, but when it comes to offers, I’m really not with anyone. Based off of some of the things I saw on the Top Affiliate Challenge, I thought I’d start with NeverBlue Ads.

Applying was easy, but I was disappointed to receive a rejection email. It stated that I did not answer the phone when they called for verification. This is odd. I have my phone on my 24/7 and never received a call. I gave them a call to discuss and getting approved with NeverBlue was a snap. It was also cool to talk with my affiliate manager and immediately bounce some ideas and offers around. He gave me a few leads of excellent performing offers, so I’ll start with these.

I think initially, I’ll be adding a few banners to existing sites to see if I get a few nibbles, before jumping immediately to PPC. During this, I’ll be doing additional research on keywords and working on a landing page strategy. I want to have a plan, budget and goal before I launch anything in the PPC arena. I also need to decide if I want to go with YSM or just jump straight into Adwords?

I’ll keep you posted!

Great post on PPC at DigitalPoint

admin — Wed, 16 Apr 2008 15:52:52 +0000

I was at DigitalPoint today, and came across a great thread “Adwords and ebay?How necessary?“. I personally don’t like to use AdWords (I prefer Yahoo’s YSM), but I wanted to get some basic tips for PPC in general… since I’m always wanting to learn how others are doing it.

Anyway, manx posted the following post, which I thought was extremely useful. I wanted to put in here, so I could easily reference it in the future… but some of you might find it useful as well. It’s basic, but the basics get easily lost when you dive into PPC.

“I have found that if you use extremely targetted keywords/keyword phrases in the ads with the destination url going to the exact product, you can make a profit with ebay & adwords.

For example — doing a “handbags” ad or even a “designer handbags” ad has not worked for me, but if I do an ad something like this:

“brand name” handbag
Looking for “brand name” handbags?
Huge selection at bargain prices.
Display URL: yourdomain.com/brand-name-handbag
Dest. URL yourdomain.com/brand-name-handbag

Then the keywords you would use would be:
brand name handbag
brand name handbags
Buy brand name handbags
bargain brand name handbags
brandnamehandbag .com

AND, use broad, exact and phrase

Or you can take it a step deeper with
“brand name” red handbags

BUT! Before you even decide to advertise a product that is on eBay, you should also do research on whether the thing actually sells.

To do this, login to ebay. Go to Advanced search, Enter the Keyword in the Search box, Check the box for “completed listings only” then click search.
The results will show you All the listings in the past 2 weeks (I think) that completed. The ones with $’s in Green were “won” or sold. The ones with
$’s in Red were NOT sold.

If the product had a lot of listings, with alot of “red” dollars — it means the product hasn’t been selling well.

NEXT! Just because a product sells on eBay — doesn’t mean people are searching Google for it! Alot of people just go directly to eBay to buy products.

So, you should use Google Adwords Traffic Estimator (although it can be very inaccurate) to check and see if the keywords (products) you are targetting are actually being used in searches.

If the product passes the above two “tests” it is recommended you start your bids at .10 cents and go no higher than .15 or .16. If you have to bid more to get impressions/clicks — then you have a problem, because very rarely will you get an EPC (earnings per 100 clicks) from ebay higher than $20.
If you bid higher, then you will just break even or lose money.

So, there you go — One way to make money with eBay and Adwords.

Hope this helps”

With the recent change to ePN, I’d be pretty weary about jumping to PPC with eBay store fronts. I’ve been contemplating pausing my campaigns at YSM, but feel like I need the traffic to help determine if I have linkage/tracking problems at eBay. From my record month (March was a fantastic month) to a totally crappy month for April… this sucks. I’m staying optimistic, and focusing on other revenue streams (like I always preach).

December numbers locked at CJ

admin — Sat, 12 Jan 2008 17:32:04 +0000

All I have to say is that now I’m a full believer that money can be made with CJ. I’ve been making a few bucks consistently over the months for 2007, but December was my big push for the Christmas buying frenzy. The numbers finally locked yesterday for December, and my total was $1466.90, including eBay performance incentive! Counting AdSense, banner sales for the month, donations, etc. I ended up with a grand total of $1700. For the year, my net was $8500. My original goal was $10,000 for 2007, but I feel good about where I ended for the year. I definitely 2008 will be a very productive year. I wanted to post these numbers to help inspire the new recruits out there trying to make a buck or two. This time last year, I was making about $100 per month

Now, the trick is to see if I can do this consistently on a monthly basis. My January is definitely down compared to December numbers, but I’m optimistic that I’ll break $1000 for the month overall. I think the big factor in December were for eBay ACRUs. They just seem to come and come, almost daily.

Again, as I keep saying, the trick for me was using “quality” PPC campaigns on “qualified” niche stores. The other piece of the puzzle is to create multiple niche experiments and focus on the winners. Develop a network. Stay productive. Stay positive. Stay focused. It’s easy to become lazy and let things fade away. It’s about creating a foundation. Once the foundation is set, you’ll see consistent income. Add to the foundation, and your earnings will grow with it.