Money-Code » qcp

EPN Tracking Image

admin — Sun, 11 Oct 2009 16:19:07 +0000

A good friend of mine, just starting out in EPN, asked me if I add a tracking pixel as suggested by the link tool. Hmm? I haven’t ccreated any links using the tool in over a year, so I didn’t see mention of that. I do remember that one of the EPN webinars that someone mentioned that they wanted to see some more impression tracking for more publish transparency, but I didn’t hear more on the subject.

I quickly went to the tool and generated some links and saw the mention…

Tip: We recommend serving at least one impression pixel per Campaign on every page that has eBay links. For more info, click the help link to the left and contact us.

As some of you know I roll my own EPN sites (No BANS) so I needed to quickly add this tracking image on my sites. All of my sites have a ’store’ section, so within that template I added the following PHP code at the bottom:

echo ‘.EPNID.‘&customid=&mpt=[CACHEBUSTER]" alt="" />’;

The EPNID variable is a PHP constant that contains my campid for every site. I’m not seeing increased impressions in my campaigns. I had ’some’ impressions before, but those were from various pages that had Editor Kits, but now I’m seeing proper page impressions for my RSS and API pages.

I wanted to post this in case others like me, didn’t see the ’suggestion’.

Side note, EPN’s QCP is still better than my daily commissions under the old system. I’ll be officially ramping up my EPN development again. I’ve been working on Amazon store fronts during the last month and half, and seeing some ‘okay’ earnings from there. Still nowhere near my EPN earnings, but I’ve been learning alot about what works.. and what doesn’t. I’m hoping that these Amazon sites will really pay off during the holiday shopping spree.

Quality Click Pricing (QCP) starts tomorrow (10/1/2009)

admin — Wed, 30 Sep 2009 20:19:24 +0000

If you’ve been following along with the new changes at EPN (and people, you should be following along since the changes have been significant), you should know about the their new commission structure. They’re moving to a Cost Per Click pricing model, but still based on performance. So the higher EPC you get, the higher commissions you’ll make per click.

EPN publishers that have signed up since September 1st have already been using this new model. Publishers that have been around prior will be migrating to the new model starting tomorrow (Oct 1).

If you’re unsure of how this affects you, you need to run a Preview Report. As for me, the initial signs look quite promising, but it all depends on the quality of traffic and users you’re sending to eBay. The better quality, the better EPC. It goes beyond just what they buy. They factor on frequency, target, and history of the user to determine the quality of buyers out there.

Good luck everyone!

Thinking out loud about EPN Quality Click Pricing (QCP)

admin — Sat, 12 Sep 2009 03:05:04 +0000

So, I’ve been paying close attention to analytics and most importantly, my QCP preview in EPN reporting. Just like what it was stating for the end of August, my earnings will be looking really good under this model and I was trying to figure out why.

I really think the major benefit in my case is that I use limited PPC via YSM to promote my good earning niche sites. I never been too heavy in SEO, and relied on PPC to drive traffic to these sites. Finding the right balance of advertising cost with profits earned is tricky, but I think that is why my EPC is good on these sites. I’m driving ‘buyers’ to come to the site, and eventually ‘buy’ on eBay vs. driving a bunch of readers. I wrote a post about this in January 2008 “Readers vs. Buyers“.

Now, with this improvement with EPC, I think I’ll do some tests in October or November by ramping up my PPC campaigns to drive more quality traffic to eBay.

While I’m still waiting for the dust to settle, I’ve been working hard (hence the lack of recent posts) on creating Amazon store fronts, CJ based store fronts, hub support blogs to my various sites. I’ve been working on creating a new Amazon store front plugin, but I’ve been absolutely LOVING ReviewAzon. I can’t say enough how great this plugin is. If you’re interested in working on your Amazon affiliate efforts, please pick this plugin up. Only $79, you can’t afford to NOT try it.

EPN News and Happenings

admin — Sat, 29 Aug 2009 16:43:26 +0000

Yesterday, EPN is providing their QCP report in the reports area. To view your earnings in this new system, log into your EPN control panel and click ‘Reports’. Then expand ‘Report Filters’ and select ‘Quality Click Pricing Preview’ from the ‘Report Type’ filter and select August 2009 and Run Report.

Initially, I was discouraged since my numbers were about $600 below my monthly report (old system), but then I noticed the dates within the QCP report, which started at 8/18! Doing a quick calculation, my numbers are actually double of what I make currently. If this is the case, this will be great, but that is assuming that I’m not reading the report wrong, or if there were no issues in reporting, etc. But the signs (in my case) look very promising.

The next item to mention is EPN is having another webinar discussing QPC. The last webinar was the first I’ve ever attended, I thought overall, it had some great information, and having the opportunity to ask questions was absolutely great!

Their next webinar is scheduled for Sept 1 at 8:30AM PST. Here are some links and codes you’ll need to attend:

Attendee Direct URL:

https://www.livemeeting.com/cc/intercall1/join?id=Sep01&role=attend&pw=Attend

Alternate Web Login
Conference Site URL: http://livemeeting.intercall.com
Meeting ID: Sep01
Attendee Entry Code: Attend
U.S. Attendee Phone: US/Canada Dial-in #: (877) 252-8217
Int’l/Local Dial-In #: (660) 422-4755
Conference ID: 26202103