Money-Code

Coding For Online Success

November 26, 2007
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eBay Affiliate Tracking Issues?

So, while monitoring the forums, there has been a wave of reports of massive dropped sales/commissions for some eBay affiliates. I remember experiencing this a earlier this year, which spanned for a few months. eBay was able to ‘make good’, which is nice, but it’s an uneasy feeling, especially if you’re buying traffic with PPC. As for me, my sales are down in comparison to money spent on PPC, so I would say that I’m experiencing a dip.

There are a few good threads discussing this.
eBay Forum :: “Anyone else experienced considerable drop in sales recently?”
Digital Point Forum :: “Commissions Plummeted

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November 13, 2007
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Tracking converting keywords from your PPC campaigns

I’ve seen various questions about tracking PPC. You can do alot with Google Analytics (see goal tracking) but it’s hard to put all the pieces together to see a clear picture. I personally want to know what PPC network (YSM, MSN or AdWords) is coming to the site, but more importantly what keywords are used, and what keywords convert to sales.

I’ve been rolling out various eBay storefronts and trying new things to separate from the pack, and one of my goals was to get a keyword tracker to feed my SID value in my rover code. This could be adjusted and altered to fit your needs, and is basically just shown how to pass the keyword around in your site, and drop that value in the SID.

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