Money-Code

Coding For Online Success

EPN webinar about Quality Click Pricing

| 4 Comments

ebay-partner-networkSo I tuned into the webinar this morning. It was basically the sam re-hash as the previous webinar. I thought they did a better job defining what they’re looking for as far as traffic. It was hard to determine initially what they felt was quality traffic for eBay, but they did very thorough job explaining (I thought).

They also provided a useful slide asking what publishers should be asking themselves relating to eBay quality traffic:

Does my website provide a good, clean experience which could lead people to be interested in making a purchase?

  • Move value in rich, unique content that helps engage people
  • More value in well thought-through integrations that encourage people to buy and help people consider eBay for purchases they might not have
  • Less value in thin landing pages packed full of eBay listings and ads

Is the website that I’m putting eBay advertising on a good fit for eBay?

  • More value in placements that have commercial relevance
  • Less value in un-targeted and remnant inventory placements

The one item I was hoping for was a better definition of ‘thin’ sites. Thin sites can be thin in content, but very targeted and useful to the end user. It almost seemed like they were referring to thin as generic sites that have EKs on them, with no targeting value. Either way, it would be good to thicken up your sites regardless.

It was also unclear about the termination due to low performing EPC. They mentioned that they would need way more historic data before any drastic action would take place, but it seems ‘odd’ that a account termination would be included with poor EPC. Their purpose is to punish poor performers while rewarding good performers via earnings. Seems like being a poor performer would result in low earnings, and either the publisher would improve their site or leave. Not sure why a termination would be in order here. It’s also not very clear at what level this occurs. If I have a earning account and one campaign is poor.. what does that mean?

4 Comments

  1. What about ACRUs . I think they completely left it out. My websites are high quality but when I get 10 ACRUs a day QPC is 70% lower. When I just have winning bids no ACRUs QPC is almost equal to EPC . This means ACRUs doesnt worth a dime…

  2. Gokhan.. this is disturbing. As far as I understand it, the ACRUs will be part of the formula relating to EPC. It could be related to the ‘quality’ of your ACRUs, but you’re saying they’re currently high quality. I’m also wondering if historic data with this current system tracks history of ACRUs differently.

    If they have another webinar, you should mention this. Did you mention this on the official EPN forum? Maybe a ‘pink’ could explain what’s going on. Either way, please let me know what you find out.

    hanji

  3. “The one item I was hoping for was a better definition of ‘thin’ sites.”

    I didn’t get a chance to attend. Did they issue any mention of how this affects seasonal sites? A Christmas site may get plenty of traffic throughout the year, but only serious buyers during the holiday season. Same with a sports oriented site. Do they want us to just “drop” ad placements during the off-season to avoid low quality clicks?
    .-= Walt´s last blog ..Game Used Boise State Jersey =-.

  4. Hello Walt!

    They did not go into this (or I missed it). I think it’ll drag our general EPC down, but it appears based on the preview) that it’s based on campaign level, so I don’t think it will hose us overall, but it’ll be hard to ‘ramp up’ the seasonal sites and get a good EPC before the action starts happening.

    On the ‘drop’ ad placement, it sucks because as of now, you cannot drop the campaign. I’ve even archived campaigns and I still see them record clicks, so it appears that if you want to delete them, you need to remove the links from the site.. not too cool.

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