Money-Code

March 16, 2026
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Resetting the Plan: Theme Pages, eBooks, and the Next Equity Asset

This post is another “thinking out loud” moment for me.

If you’ve been following along with the Zero to Hero project, you know I’ve been exploring different equity assets. These are things that require some upfront work or investment, but once established, they generate money over time.

The long-term one that keeps grabbing my attention is vending machines, which I talked about in the last post.

But over the last few days, I’ve circled back to a more basic idea. Something I was originally researching back in December of 2025.

eBooks.
Digital products.
Faceless theme pages.

Starting With Assets I Already Have

One thing I’ve been doing during this process is looking at assets I already own.

That includes domains, blogs, and social media accounts that have been sitting dormant for years. Some of them actually have decent history and weight behind them.

One Instagram account in particular already has around 10,000 followers.

The blog tied to it is very old and has a massive amount of content, but it’s been dormant for a long time.

So the question becomes:

Instead of starting something new, can I revive something old?

Testing the Faceless Theme Page Strategy

Over the last three days, I started experimenting with faceless theme page techniques.

This basically involves reposting interesting or viral-style content around a niche topic, without the account being tied to a specific person.

Right now, my goal is simple.

Phase one is follower growth.

So far, the results are mixed. I’m getting decent views but not a lot of follower conversion yet. That’s okay though. It’s only been three days.

I’ve said this before: I’m a grinder.

My approach is to set a daily system and stick with it.

Right now that system is simple:

Three posts per day.
About 15 minutes total.

I do this in the morning so it’s out of the way for the day.

The Monetization Plan

If this strategy works, there are three potential revenue paths.

1. Sponsored Shoutouts

Once the account grows, it could sell shoutouts or promotions.

Initially these would probably be small deals. Maybe $50 here, $50 there. But if the account reaches real scale, those numbers can grow.

My first milestone is 50,000 followers.

Right now we’re at 10,000, so there’s still a long way to go before I’d even consider pitching sponsors.

2. Instagram Monetization

Another option is direct monetization through Instagram itself if the account qualifies.

I’m not counting on that yet, but it’s part of the long-term potential.

3. Driving Traffic to the Blog

The real play is connecting the account back to the blog.

From there I can use affiliate links, primarily through Amazon Associates, to generate income from products related to the niche.

That’s the system I used years ago, and it worked well.

Keeping the Investment Low

One thing I’m intentionally doing right now is keeping the cost at zero.

There are tools like Later that would allow me to schedule Instagram posts weeks in advance. I’ll probably use something like that eventually.

But for now, I’m avoiding spending money until I see some proof of concept.

If the account starts growing, then I’ll consider upgrading the workflow.

The eBook Direction

At the same time, I’ve been brainstorming ideas for eBooks or digital PDFs.

I’ve got a whiteboard going with several possible topics.

A few ideas include:

A reseller guide based on flipping experience
A monetization strategy guide inspired by a documentary I watched
A “zero to hero” style checklist guide

There’s also one topic related to a hobby of mine. Ironically, that’s the one I’m most excited about, even though I’m not sure if anyone would care about it.

But sometimes the thing you’re excited about is the best place to start.

Current Scoreboard

While I’m exploring these new ideas, the core engine is still eBay reselling.

That continues to generate the majority of the income for the Zero to Hero fund.

As of today:

The Growth Fund is sitting at about $6,000.

That money started at zero.

It came from selling things around the house, flipping items from Goodwill, and occasionally buying bulk lots off Facebook Marketplace.

On top of that, there are a few smaller income sources contributing.

The Google Device Usage Study generates about $30 per month, which comes in as a gift card that the household buys from me and converts into cash for the fund.

Branded surveys have produced around $50 so far.

I also signed up for one of those mobile gaming reward apps. Right now that’s only about $10 worth of earnings, and I’m careful not to waste time on it. I only do it while watching TV or winding down at night.

The Next Goal

Right now, the Growth Fund is gaining roughly $2,000 per month.

The next challenge is figuring out how to turn that into $3,000 per month.

At the same time, I’m actively researching trades and options strategies to see how we can take the $6,000 currently in the fund and grow it further.

So the focus right now looks like this:

Continue eBay reselling as the primary engine
Build the Instagram theme page toward 50k followers
Launch the first eBook
Continue stacking small income sources

It feels like the direction is starting to crystallize.

Now the next step is turning these ideas on the whiteboard into actual deadlines and milestones.

Because ideas are easy.

Execution is the real work.

March 5, 2026
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Thinking Through Vending Machines: My Current Equity Asset Dilemma

One of the core goals of my Zero to Hero project is to build equity assets.

These are things you invest in once that generate money over time with little or moderate ongoing effort. Instead of something that costs money every month, it becomes something that produces money every month.

That concept has been driving a lot of my thinking lately.

I’ve explored several different ideas so far. Digital assets are one of them. Things like eBooks or digital products that you can create once and sell repeatedly on platforms like ClickBank or Etsy. Those are attractive because they can scale without physical effort.

But one asset keeps coming back into my mind over and over again.

Vending machines.

Specifically, I’ve been looking at the newer smart AI vending machines that are becoming more common.

The Idea That Won’t Leave My Head

What’s interesting is how the idea starts to take over your thinking.

Now when I walk around town, I’m constantly noticing locations. I’ll see a place with a lot of foot traffic and immediately think, that location could support a vending machine.

I even notice places near my own workplace that have decent traffic but no vending options at all.

So the wheels are definitely turning.

But the challenge I keep running into isn’t the machine cost. It’s not the inventory cost either.

It’s time.

The Lone Wolf Problem

A lot of vending machine operators talk about something called the “lone wolf problem.”

The lone wolf is the person who says:

I’ll find the locations
I’ll buy the machines
I’ll source the products
I’ll stock the machines
I’ll collect the money
I’ll manage the entire operation

In theory, that sounds efficient.

In reality, it becomes a bottleneck.

The real value in a vending machine business isn’t stocking machines. The real value is finding new locations. Building relationships. Expanding the network.

If you’re constantly restocking machines, you’re not growing the business.

And that’s where the concern comes in.

The Time Constraint

I already have a full-time job.

I already run another business that requires attention.

The last thing I want to do is start something that pulls time away from the things already working.

So I keep asking myself the same question:

Is this something that adds leverage to my life, or adds complexity?

Because those are two very different outcomes.

Splitting the Difference

One idea I’ve been considering is starting small.

Instead of trying to build a full vending machine business from day one, what if we simply tested the concept?

For example:

Start with 3–4 machines locally
My partner and I split the restocking responsibilities
No employees
No warehouse
Just a small, controlled test

If those machines performed well, then we’d have real data. At that point we could decide whether expanding makes sense.

This approach would limit the time commitment while still letting us see if the model works.

But even that comes with a catch.

The Catch-22

The problem with vending machines is that doing it properly usually requires doing it at scale.

To build a real vending operation you often need:

Multiple machines
Reliable staff
Inventory management
Storage space
A process for servicing locations

And that means investing money, time, and structure from the start.

That’s the part that makes me hesitate.

Because what I don’t want to do is commit resources into something only to realize later that the return wasn’t worth the effort.

The Instagram Illusion

If you scroll through social media, vending machines look ridiculously easy.

Buy a machine.
Drop it somewhere.
Make $100,000 a month.

Reality is never that simple.

Every business has friction. Every business has logistics. Every business requires time somewhere in the system.

I don’t want this blog to pretend otherwise.

The Value of Thinking It Through

Part of this post is simply me documenting the thinking process.

When you see someone succeeding at something, you usually only see the finished result. You rarely see the hours of thinking, researching, questioning, and second-guessing that happen before the first move.

I go through the same thing everyone else does:

Analysis paralysis
Overthinking
Underthinking
Changing directions

Before I started eBay reselling again this year, I went through the exact same mental process. I watched videos, researched strategies, imagined how it would work, and ran the scenarios in my head.

Eventually I had to stop thinking and just start doing.

The Real Lesson

Right now, vending machines are still in the thinking phase.

I’m running the process in my head.

What would it look like with three machines?
How long would restocking take?
Where would I source product?
How would I approach potential locations?

I’m mentally simulating the business.

Sometimes that process leads to action.

Sometimes it leads to abandoning the idea entirely.

Both outcomes are valuable.

Because the real goal of Zero to Hero isn’t just to chase opportunities.

It’s to carefully choose the ones worth pursuing.

And sometimes the most important step isn’t action.

It’s thinking clearly first.

February 23, 2026
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Systems, Habits, and the Grind: Why Consistency Wins

One of the biggest lessons I’ve learned over the last few years is this:

Goals don’t build wealth.
Systems do.

When people talk about success, they usually talk about ambition, motivation, or hustle. But what actually moves the needle over time isn’t a big burst of effort. It’s small, predictable, repeatable actions.

When you break a system down to its core, it’s just a habit.

And habits, repeated consistently, become momentum.

The Power of Small Movements

There’s that simple example people use: make your bed every morning. It sounds insignificant. But that one small act sets a tone. You start the day organized. You completed something. That mindset compounds.

In business and investing, the same principle applies.

I used to call myself a grinder. To me, that meant I would outlast the competition. I would stay consistent longer. I would keep going when others stopped.

Grinding isn’t chaos.
Grinding is consistency.

You pick something realistic, and you do it every day.

Not perfectly.
Not dramatically.
Just consistently.

Turning Habits Into Systems

Take my eBay reselling as an example.

My goal is simple: at least one listing per day.

But I don’t physically force myself to create exactly one listing every single day. That’s inefficient because some days I’m in the zone and can list 10 items quickly. Other days I’m busy or mentally elsewhere.

So I batch.

When I’m in listing mode, I might create multiple listings and schedule them out. That way, from the outside, my store shows daily activity. One listing per day, consistently, indefinitely.

That consistency is the system.

The habit is listing regularly.
The system is scheduling strategically.

The result is momentum without burnout.

Be Realistic With Your Grind

Back when I was doing web development for clients, blogs were a big part of marketing. New clients would come in excited and say things like, “We’re going to publish five blog posts a day.”

I’d always ask the same question:

What is a realistic number you can sustain for the rest of your life?

Five posts a day isn’t a grind. It’s a sprint. And sprints burn out.

If the real number is one post per week, then build your system around one post per week. If you’re feeling inspired and write 10, great. Schedule them. But your grind goal should be sustainable.

That applies to everything:

Blogging
Reselling
Stock research
Sourcing inventory
Building equity assets

Sustainable beats intense.

The 1% Rule

There’s a concept called Kaizen, which focuses on continuous improvement. Improve 1% per day.

That sounds small. Almost insignificant.

But over time, it’s transformative.

Some days you’ll improve 30%. Some days you’ll feel flat. But if you can avoid 0% days, you’re winning.

Arnold Schwarzenegger once said something similar about training: never have a 0% day. Even if you don’t feel like working out, do one pushup. That way you didn’t quit.

That’s the mindset.

In business terms, maybe you don’t feel like listing. List one item.
Maybe you don’t feel like researching stocks. Read one article.
Maybe you don’t feel like writing. Outline one paragraph.

One pushup.

That’s the grind.

Break Big Goals Into Small Systems

It’s easy to overwhelm yourself with a giant pile of “things to do.”

Launch a blog.
Build passive income.
Fund a growth account.
Find equity assets.
Research stocks.
Flip items.

If you try to attack all of it emotionally, you’ll stall.

Instead, break it down into small, scheduled habits.

One listing per day
One blog post per week
Two sourcing trips per week
Thirty minutes of market research per day

Small. Predictable. Repeatable.

Over time, those habits evolve into systems.
And systems create compounding results.

The Grind Isn’t Loud

The grind is boring.

It’s repetitive.
It’s structured.
It’s not glamorous.

But it works.

Zero to Hero isn’t about big swings. It’s about daily consistency. About building habits that turn into systems that turn into assets.

Never have a 0% day.

Improve 1%.

Then do it again tomorrow.

February 21, 2026
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AI Is My Unfair Advantage in Zero to Hero

When I started the Zero to Hero project, I knew one thing immediately:

If I was going to pull this off, I wasn’t going to do it alone.

Not by hiring employees.
Not by outsourcing everything.

But by leveraging AI.

This isn’t a coding blog post exactly, but it is a tech post. Because if you’re trying to build equity assets, grow a fund, flip inventory, and test side hustles efficiently, AI is no longer optional. It’s a force multiplier.

AI as a Strategic Filter

Right out of the gate, I used ChatGPT and Gemini to help structure the plan.

There are endless “make money online” gimmicks floating around. Some are shady. Some are unethical. Some are flat-out scams. Some sound easy but are operationally miserable.

Instead of chasing every shiny object, I run ideas through AI first.

Is this realistic?
What are the downsides?
What are people not talking about?
What would make this hard?
What’s the time-to-return tradeoff?

AI acts like a second brain. A filter. It helps reduce noise so I can focus on what actually has leverage.

That alone saves time and energy.

AI as My Reselling Engine

On the reselling side, AI is deeply embedded in my workflow.

Speed is everything in eBay flipping.

I take photos.
I upload them to ChatGPT.
I ask for a listing title, description, and pricing guidance.

Within minutes, I have a structured, SEO-friendly listing framework. I still verify comps. I still check sold listings. But AI gets me 80 percent of the way there in seconds.

In thrift stores, I use AI live.

I’ll take a photo at Goodwill and ask:

“This is $3.99. Is this flippable?”

AI identifies the item, estimates value, and gives context. Then I cross-check with eBay sold listings. If I see strong margin, I buy it. If it’s only a 2x opportunity, I usually pass. I want 4x minimum to make the time worth it.

AI speeds up decision-making. It reduces hesitation. It reduces analysis paralysis.

That’s edge.

AI as a Coding Partner

I also use AI as a developer.

Copilot helps write scripts.
ChatGPT helps structure logic.
I’ve built tools and small automations specifically for Zero to Hero.

Instead of spending hours debugging basic framework, I can focus on implementation. AI handles boilerplate and repetitive structure.

That’s not replacing skill. It’s compressing time.

AI for Equity Assets

One of the biggest breakthroughs for me was clarifying what “equity assets” actually mean.

Not just flipping.
Not just trading.
Not just short-term cash generation.

Equity assets are things that generate money even when you’re not actively working:

Blogs
Affiliate systems
Automated tools
Digital products
Scalable content

I’ve used AI to brainstorm how to revive aged domains.
To build blog content strategies.
To create three-month implementation plans.
Step one. Step two. Step three.

This blog itself is part of that system.

Instead of staring at a blank page, AI helps structure ideas and get momentum started. That consistency is part of the compounding process.

The Three-Pronged AI Approach

Right now, I use AI in three core areas:

Investing research and trade evaluation
Reselling optimization and speed
Equity asset strategy and content planning

It’s not just Q&A.

It’s collaboration.

If you treat AI like a search engine, you’ll get search engine results.

If you treat AI like a strategic partner, you’ll get strategic leverage.

The Real Advantage

The biggest value AI provides in Zero to Hero isn’t writing copy or generating listings.

It’s clarity.

Clarity reduces wasted time.
Clarity reduces emotional decisions.
Clarity reduces chasing nonsense.

AI helps me move faster with less friction.

And in a compounding strategy, speed and consistency matter more than perfection.

We didn’t have this advantage 10 or 15 years ago. Today, you’d be crazy not to use it.

Leverage it while you can.

February 17, 2026
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Before You Start Something New, Audit What You Already Own

When I started this Zero to Hero project, I made a simple commitment: start with nothing new.

No big capital injections.
No outside funding.
No risky shortcuts.

Just attention, effort, and assets I already control.

Most people, when they think about making more money, immediately think about starting something new. A new business. A new side hustle. A new account. A new idea.

But what if the first move isn’t creating something new?

What if it’s auditing what you already have?

Years ago, I was deep into affiliate marketing. I built blogs. I promoted eBay affiliate links, Commission Junction offers, ClickBank products. Some of it worked well. Some of it didn’t. Over time, most of those domains were sold or allowed to expire.

But not all of them.

I still own a handful of aged blogs. This one included. They’ve been sitting quietly. Dormant. Not dead, just unused.

That’s an asset.

Age matters online. Existing content matters. Domain history matters. Even if traffic is low, there’s infrastructure there. Instead of starting from zero, I’m starting from something.

So part of this Zero to Hero journey has been taking inventory of those digital assets. Looking at old posts. Identifying which ones used to perform well. Studying what keywords they ranked for. Then using AI to help strategize how to refresh, restructure, and monetize them again.

Ten or fifteen years ago, this process would have taken weeks of manual effort. Now, with AI, I can:

Analyze old posts
Identify gaps
Improve structure
Refresh titles and meta descriptions
Brainstorm monetization angles
Tie content back into Amazon Associates

AI doesn’t replace the strategy. But it accelerates it.

This is not guaranteed money. Nothing is. But it is leverage. Instead of building something from scratch, I’m rehabilitating existing digital real estate.

And this doesn’t just apply to blogs.

You might have:

Old domains
Email lists
YouTube channels
Instagram accounts
Digital products
Courses you never launched
Software scripts
Photography
Niche expertise

You might even have physical inventory sitting in storage.

Before you build something new, audit what you already own.

The fastest path to momentum is often sitting in your attic, on your hard drive, or inside your hosting account.

Zero to Hero is not just about hustle. It’s about awareness.

The question isn’t always, “What can I start?”

Sometimes the better question is, “What do I already control that I’ve ignored?”

And in today’s environment, with AI tools at your disposal, reviving an old asset is dramatically easier than it used to be.

You don’t need to reinvent yourself.

You might just need to reorganize yourself.