I’ve had a few people ask me what I’ve been up to. Over the last year, I’ve been laying low in regards to Money-Code.com, but I’ve been pretty active in affiliate marketing in general. Granted this past year has been a busy one with my primary business, but every free moment has been devoted to tweaking.
For 2011 I decided to make some major changes in my strategy, and focus on tweaking vs. building. I really believe that a better user experience is the only way around Panda updates and the general ups and downs of traffic. To develop community and loyalty with your users is worth WAY more than the new tools, etc. Panda hit me hard, and I still feel the sting, but thickening sites, and creating loyalty, I’m starting to see some improvement, and I feel that these changes will really shine in 2012.
I have to say that in 2011, I did do some new site development, primarily in Amazon. I’ve had issues with Amazon for years as an affiliate. It’s definitely a hard egg to crack and to see consistent revenue can be challenging. I’ve been working on a few theories and so far they have been paying off nicely.. and more importantly, consistently. I believe in 2012, I’ll put a little more emphasis. Also, on the flip side, my Commission Junction earnings have been dipping. I ended up dropping PopShops, and I haven’t looked back.
It was interesting that Panda changes hurt, and developed a significantly lower amount of sites, yet 2011 will still be a record year for me. Again, keeping a foundation is very important to float you while you develop.
Plans for 2012 include much more Amazon sites, focus on direct advertising, and developing a web application for potential re-sale. I might be developing some mobile solutions for EPN sites as well, that is still in the brainstorming stages. Oh.. and to blog a little more on Money-Code.com!