July 28, 2009
Some of you following along with the blog are aware that I’ve been on a buying spree lately for internet marketing tools. I’m a strong believer of “it takes money to make money”, and I’ve been trying to find ways … Continue reading
June 26, 2009
Today, I wanted to talk about optimizing your keywords for better CTR. This is specifically for YSM, but could be applied to Bing or AdWords. Lately, I’ve been seeing better results in having fewer, more targeted keywords then a ton … Continue reading
November 13, 2007
I’ve seen various questions about tracking PPC. You can do alot with Google Analytics (see goal tracking) but it’s hard to put all the pieces together to see a clear picture. I personally want to know what PPC network (YSM, MSN or AdWords) is coming to the site, but more importantly what keywords are used, and what keywords convert to sales.
I’ve been rolling out various eBay storefronts and trying new things to separate from the pack, and one of my goals was to get a keyword tracker to feed my SID value in my rover code. This could be adjusted and altered to fit your needs, and is basically just shown how to pass the keyword around in your site, and drop that value in the SID.